Business Marketing Course

Increase your brand presence, business performance, revenue streams and loyal customer base by using cost effective highly potent marketing strategies. Most companies only use 10% of the actual marketing opportunities available to them and wonder why they struggle. Here is a fact - Consumers Are Still Buying! If they are not buying your products and services - it means you’re not in the main market stream.

This business marketing course will deliver a complete skill set of whole-of-market advertising and marketing covering all the main and sub main marketing vehicles to all who attend. You will understand the ‘who, what, why and how of ‘successful business marketing’ and you will be able to, quickly and efficiently, create successful marketing campaigns across multi channels and networks easily and effortlessly.

This course is designed for marketing consultants as well as businesses, (Start-Ups, Sole Trader, Corporate), who want to get ahead of the competition using marketing strategies that are current, dynamic and that will deliver.

COURSE DETAILS:

DAY 1
Theme: Traditional Off-Line Business Marketing

Newspapers & Magazines
Publication targeting, readership analysis, geographical distribution, display advertising, classifieds, loose and bound inserts, featured editorials, press releases, pricing…
TV & Radio
Channel and station network, local radio, target market analysis, message delivery units, sponsorship, pricing…
Tradeshows & Exhibitions
Tradeshow and exhibition sourcing and targeting, selecting key positions, techniques and set-up, message delivery methods, unique marketing tradeshow and exhibition tips, pricing…
Business Stationary
Sales letters, follow-up letters, newsletters, case studies and testimonials, white papers, press releases…
Direct Marketing
Telemarketing, leaflet distribution, networking and clubs, street marketing, questionnaires, sourcing, message design, pricing…
Business Promotion
Posters sites / hoardings, taxi-cabs, buses, roadside fields, guide books, hand-books and newsletters, design, sourcing, pricing…
(Day One start 9.30 finish 4.30pm – Lunch + tea and coffee breaks)

DAY 2
Theme: Internet Business Marketing

Website Design
Branding, message delivery, user loyalty, crucial on-site website marketing tools and techniques…
SEO (Search Engine Optimisation)
SEO explained, optimisation, keyword / key phrase placements, content, links, sourcing and pricing…
Email Marketing
Creating an email campaign, sourcing email lists, using email campaign companies, designing an email marketing letter…
Video Marketing
How to create a video, video marketing techniques, video distribution networks, performance analysis, trending videos, sourcing and pricing…
Using the Blogosphere
Learn how the blogosphere can market your product and services, self blogging, blog networks, commenting, news and link baiting…
Article Marketing/Online PR
Creating unique, authority link bait message delivery articles, distribution networks, sources, prices…
Social Media Marketing
Brand building, word of mouth content, user generated content, platforms, creating an SM campaign and monitoring performance…
Viral/Network Marketing
Learn how to viral market using the networks, video and emails…
Pay Per Click
Google Adwords, Yahoo, Bing, content/audience related web networks, sourcing, creation, pricing options…
(Day Two start 9.30 finish 4.30pm – Lunch + tea and coffee breaks)

DAY 3
Theme: Mobile Phone Business Marketing

Google Maps
Generate location based advertising on mobile for free using Google Maps…
Mobilize Your Website
How to turn your website into a mobile phone friendly version in simple steps…
Make Your Deals Mobile
Get you product / service deals offers and bonuses onto mobile phones for no advertising costs…
Text Message Marketing
Learn about Text Messaging mobile phone marketing, targeting desired demographics and consumers, sources, price…
Social Calls To Action
Developing your marketing message to include social calls to action through the use of a mobile phone…
Advert Types
Learn about the best type of adverts t suit your mobile marketing campaign such as full-page ads, contextual ads, pre-click engagement…
(Day Three start 9.30 finish 4.30pm – Lunch + tea and coffee breaks)

The Course Location:
Conducted throughout the South of England. This course is conducted on-site at your offices (alternate training location can be arranged on request).

Course Cost:
£680.00 Per Person

Would You Like To Attend This Marketing Course?

I can guarantee that after attending one of my Business Marketing Courses you will understand exactly how to market successfully Online, Off-Line and using Mobile Phones. You will understand the how, why, where and when of business marketing strategies and will be able to create successful targeted campaigns easily and efficiently. Content me today to get more information on availability.